The rapid growth of digital commerce has reshaped the global business landscape, redefining how goods and services are marketed, sold, and consumed. E-commerce has significantly enhanced convenience, accessibility, and efficiency by enabling businesses to reach customers across geographic boundaries, operate around the clock, and scale operations with minimal physical infrastructure. From multinational corporations to emerging startups, digital marketplaces have become an essential channel for commercial activity.

Despite these advantages, the e-commerce ecosystem presents a wide range of legal, regulatory, and operational challenges. The digital nature of transactions increases exposure to risks such as payment fraud, identity theft, cybersecurity breaches, counterfeit products, data privacy violations, marketplace misconduct, misleading advertisements, and social media scams. Businesses operating in this environment must adopt robust legal strategies to ensure compliance, protect their brand reputation, and maintain consumer trust.

At Y&S Legal, we provide comprehensive e-commerce legal advisory and dispute resolution services to businesses, sellers, digital platforms, and technology-driven enterprises operating in domestic and international markets. Our team assists clients at every stage of the e-commerce lifecycle—from platform onboarding and regulatory compliance to dispute management, intellectual property enforcement, and data protection.

Seller Frauds and Marketplace Misconduct

E-commerce platforms frequently encounter deceptive practices by sellers, including misrepresentation of products, false descriptions, sale of substandard goods, and violation of marketplace policies. Such practices can result in consumer complaints, regulatory scrutiny, and platform penalties. We advise businesses and platform participants on addressing seller frauds and ensuring ethical and compliant commercial conduct.

Fake Reviews and Rating Manipulation

Manipulation of customer reviews and ratings undermines consumer confidence and violates consumer protection and marketplace regulations. We assist clients in identifying fraudulent review practices, initiating corrective action, and pursuing appropriate legal remedies to safeguard brand credibility.

Payment and Credit Card Frauds

Unauthorized transactions, chargeback disputes, and misuse of payment credentials are among the most common challenges in online commerce. Our legal team advises on risk mitigation strategies, compliance with payment regulations, contractual protections, and dispute resolution relating to online payment fraud.

Identity Theft and Cybersecurity Threats

Cyberattacks and unauthorized access to user accounts may lead to financial losses, data misuse, and reputational damage. We support clients in managing cybersecurity incidents, responding to data breaches, and complying with regulatory reporting obligations across jurisdictions.

Phishing and Social Media Scams

Fraudulent schemes conducted through emails, fake websites, and social media platforms pose serious legal and reputational risks. We assist in takedown actions, enforcement strategies, and legal proceedings against entities engaged in phishing and social media fraud.

Global e-commerce platforms such as Amazon, Flipkart, Myntra, Snapdeal, Ajio, and other international marketplaces offer significant advantages, including wider market reach, continuous availability, reduced operational costs, access to consumer analytics, and scalable growth opportunities. However, participation in these platforms requires strict adherence to platform policies, intellectual property laws, and consumer protection regulations.

Product Listing Advisory

We provide legal guidance for:

• Listing new products on domestic and international e-commerce platforms

• Ensuring compliance with platform rules and applicable laws

• Trademark, copyright, patent, and design clearance prior to listing

• Drafting accurate product descriptions, disclosures, and seller policies

Listing Suspension, Blocking, and Reinstatement

Product listings may be suspended, blocked, or banned due to alleged intellectual property infringement, policy violations, or regulatory non-compliance. We assist clients with:

• • Evaluating whether listings can be reinstated

  • Identifying the grounds for suspension or blocking

  • Communicating with platform support teams

  • Preparing appeals, corrective action plans, and compliance documentation

  • Protecting inventory, seller accounts, and business continuity

Protection of intellectual property is critical in digital marketplaces, where infringement can occur rapidly and at scale. Our e-commerce legal services include advisory and enforcement relating to:

• Brand Impersonation and Counterfeiting
  Addressing unauthorized sellers misusing trademarks, logos, or brand identity to sell counterfeit or inferior goods.

• Cybersquatting and Domain Name Disputes
  Advising on disputes involving bad-faith registration or use of domain names that exploit trademark goodwill.

• IP Enforcement and Platform Takedowns
  Drafting and filing takedown notices, infringement complaints, and legal actions to protect trademarks, copyrights, designs, and patents.

Data privacy and protection are critical legal obligations for e-commerce businesses operating globally. Regulatory frameworks such as the General Data Protection Regulation (GDPR) set high standards for the lawful processing of personal data

We assist clients with:

• Drafting and reviewing Privacy Policies, Cookie Policies, and Terms of Use

• Advising on compliance with global data protection regulations

• Drafting and negotiating Data Processing Agreements (DPAs)

• Managing data breach response strategies and regulatory communications

• Implementing lawful data governance and risk management frameworks

At Y&S Legal, our e-commerce practice is driven by a commercially practical, compliance-focused, and solution-oriented approach. We work closely with clients to identify risks early, implement preventive legal strategies, and resolve disputes efficiently. Our advice is tailored to align legal compliance with business objectives, enabling clients to operate confidently in competitive digital markets.

We serve startups, established brands, marketplace sellers, technology companies, and multinational enterprises, offering legal support that is both strategic and adaptable to evolving global e-commerce regulations.

You may also explore our Competition Law, Intellectual Property, and Technology Law Services, which complement our e-commerce legal solutions and support businesses across the digital economy.